Privacy policy

This Privacy Policy explains how Aftertaste (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with us.

1. Personal information we collect

Depending on how you interact with our store, we may collect the following categories of personal information:

name
billing address
shipping address
email address
phone number
payment details
order details
account details, if you create an account
communications you send us, including customer service messages
device information
browser information
IP address
information about how you use our website
cookie and similar technology data

2. How we collect your information

We collect personal information:

directly from you, such as when you place an order, create an account, sign up to receive marketing, or contact us
automatically when you use our website, including through cookies and similar technologies
from service providers and partners who help us operate our business, such as e-commerce, payment, delivery, analytics, and marketing providers

3. How we use your information

We use your personal information to:

provide, operate, and improve our website and services
process and fulfill orders
send order confirmations, shipping updates, and other service-related communications
provide customer support
maintain your account, where applicable
detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful activity
improve our products, website performance, and customer experience
send marketing communications where permitted by law or where you have consented
comply with legal and regulatory obligations
establish, exercise, or defend legal claims

4. Legal bases for processing

Where GDPR or similar laws apply, we process your personal information on one or more of the following legal bases:

performance of a contract, such as when we process your order and deliver products to you
compliance with legal obligations, such as tax, accounting, consumer, and fraud-prevention requirements
our legitimate interests, such as improving our store, securing our services, and managing our business, where those interests are not overridden by your rights
your consent, where required, including for certain marketing activities and certain cookies or similar technologies

5. Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our store, and support analytics and marketing activities.

Some cookies are necessary for the functioning of the store. Others, such as analytics or advertising cookies, may be used only where permitted by law and, where required, based on your consent. You can manage your cookie preferences through the tools made available on our site. Shopify also uses cookies and privacy controls as part of its platform services.

6. How we share your information

We may share your personal information with trusted third parties where necessary to operate our business, including:

Shopify, which hosts and supports our online store
payment processors
shipping, delivery, and fulfillment providers
IT and website service providers
analytics providers
marketing and advertising providers
professional advisers, such as legal, accounting, and insurance advisers
authorities or other third parties where required by law, court order, legal process, or to protect our rights

We do not sell your personal information in the ordinary sense of the word. However, some data-sharing activities involving advertising or analytics technologies may be treated as “sharing,” “targeted advertising,” or similar concepts under certain laws.

7. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide hosting, checkout, payments-related functions, store operations, and related services. Shopify explains that merchants must provide the disclosures necessary for Shopify to lawfully process customer data, and Shopify publishes its own privacy information for consumer data handling.

8. International transfers

Your personal information may be transferred to and processed in countries other than your country of residence, including by Shopify and some of our service providers. Where required by applicable law, we rely on appropriate safeguards for such transfers. Shopify states that, for EEA, UK, and Swiss data, it uses legal mechanisms for cross-border transfers, including protections comparable to Standard Contractual Clauses where applicable.

9. Data retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to:

provide our services
complete transactions
maintain business and tax records
comply with legal obligations
resolve disputes
enforce our agreements and policies

The exact retention period depends on the type of data and the reason we hold it.

10. Security

We take reasonable technical and organizational measures designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on where you live, you may have some or all of the following rights:

the right to access personal information we hold about you
the right to request correction of inaccurate personal information
the right to request deletion of your personal information
the right to request restriction of processing
the right to object to certain processing
the right to data portability
the right to withdraw consent where processing is based on consent
the right to opt out of direct marketing communications
the right to lodge a complaint with a competent data protection authority

You can exercise your rights by contacting us using the details below. We may need to verify your identity before responding to your request.

12. Marketing communications

If you subscribe to marketing emails or otherwise consent to marketing, we may send you promotional messages about our products, offers, and updates. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

13. Children

Our website is not intended for children, and we do not knowingly collect personal information from children.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we do, we will post the updated version on this page and revise the “Last updated” date.

15. Contact

If you have questions about this Privacy Policy or would like to exercise your rights, please contact us at:

[INSERT YOUR SUPPORT EMAIL]